BHAVESH PATEL

Drove customer acquisition by 228% and significantly increased online conversion for a financial trading app, leveraging advanced Mobile Measurement Partner (MMP) implementation and data-driven full-funnel strategies.

Strategically allocate and manage a AED 4.7M performance marketing budget across multi-channel campaigns (PPC, Social, Influencer, OOH), consistently exceeding online revenue targets by 25-30% quarterly.

Direct and mentor a cross-functional team of 4+ marketing professionals, fostering seamless alignment to enhance overall campaign effectiveness and user experience.

Spearhead App Store Optimization (ASO) initiatives, increasing organic app downloads by 30% YTD and improving app store visibility by 15%; concurrently, collaborated with Product and Development teams to integrate user journey mapping, resulting in a 9.91% increase in incremental installs.

Managed a diverse portfolio of niche clients, developing and executing tailored full-spectrum digital marketing campaigns (SEO, Social Media, Email, Paid Advertising) that consistently exceeded client KPIs by an average of 5-12% monthly.

Implemented advanced SEO strategies and conducted in-depth audits, increasing organic search rankings by 3 pages and boosting website traffic by 76% on average for client websites.

Leveraged a data-driven approach and A/B testing to continuously optimize campaign performance, achieving an average ROI improvement of 3-5x across various digital channels for clients.

Provided strategic leadership to the media performance division, overseeing creative and operational functions to deliver exceptional ROI for a diverse portfolio of regional and international brands, including Fossil Group, Revolve MENA, and Netflix.

Developed and executed integrated full-funnel digital marketing campaigns across Google & social platforms, optimizing key performance metrics (CTR, CPC, CPA, ROAS) by an average of 30% per quarter to drive customer acquisition, traffic, and online conversion.

Managed and optimized significant media budgets (+$10M annually), ensuring efficient allocation and consistently delivering client revenue targets by 2.5-3x through advanced media planning and buying strategies.

Collaborated cross-functionally with Creative and Product teams to develop and implement paid media strategies, ensuring brand consistency and unlocking growth opportunities that resulted in a 22% increase in qualified leads per quarter on average.

Implemented a continuous test-and-learn culture through rigorous A/B testing and in-depth analytics, improving campaign performance by 13-15% and enhancing brand awareness and engagement for clients.

Led the establishment and successful launch of a new eCommerce platform, providing strategic consultation on product selection and presentation to drive initial online sales growth.

Developed comprehensive project blueprints for the eCommerce launch, establishing clear timelines and key performance metrics to ensure successful delivery and seamless transition to the internal digital marketing division.

Drove eCommerce performance optimization and ROI strategies, improving online conversion rates by 8-10% per month post-launch.